WHAT IF A FOOD TRUCK BROUGHT PEOPLE TOGETHER?
That was the running question we had for the brand The Sunny Side. It strove to combine breakfast products with building a warm and transportable community space. The Sunny Side had one goal in its conception, to build bonds and connect people through the power of breakfast food. What is the brainchild of fellow designer Sara Krock, The Sunny Side focuses solely on healthy breakfast food, acting as an outlet where you could either grab food and go, or sit down and build a memory with somebody else.
THE MARK
The mark had to be warm and friendly, while at the same time bold enough to compare to other food trucks on the market. We landed on a sun that could be utilized as a pattern, that had a bold yellow, and paired it with a warm pink so the truck and other materials could stand out in the city. Think about it, you see a school bus on the road don’t you?
